Event Recap | Professional Development Workshop Series 2021
Gen Collective kicked off 2021 with our Professional Development Workshop Series. Over three separate workshops, our guests heard from speakers on finding your zone of genius, living your best business life and protecting your digital brand.
Finding your Zone of Genius - Workshop #1
Ruby Marsh facilitated our first workshop on 23 February, to help our attendees to find their zone of genius. Ruby Marsh is an Architect turned coach for creatives, speaker and host of the small business focussed podcast True To You. Her mission is to guide high-achieving women to unlock their creative bravery and do work that feels meaningful.
Ruby’s workshop was interactive and thought provoking, leading our attendees through exercises to help identify our ‘zone of genius’ and then to get planning on how to use our zone of genius to plan short and long term goals.
Read more about Ruby here.
Living your Best Business Life - Workshop #2
Being in business can be tough! But there’s a way to make sure you’re truly making the most of your business to help support the lifestyle that you want. In this session, Mel Hamilton gave our attendees a big picture look at their current satisfaction with their business with a fun online survey to help identify the areas we can improve our business and life.
Mel Hamilton is a business advisor and qualified accountant with a big passion for helping female business owners to live their best business life. She thrives on helping females achieve harmony between their business and personal life.
Connect with Mel here.
Take Control of your Digital Reputation - Workshop #3
With much of our work and business happening online, it can be overwhelming on how to build reputation and trust online.Rochelle McLennan showed our attendees the importance of creating a clear brand image through social profiles and using analytics to make sure our audience is responding to our content. Kimberlie Clare-Campbell taught us the importance of social proof and boosting customer confidence through authentic customer reviews and how to get your customers to be your cheerleaders.
Rochelle & Kimberlie are Digital Business Advisors with the Hunter Region Business Hub. We offer experienced digital business advice with a practical approach that can be implement to gain maximum benefits for your business. Rochelle specialises in all things digital with an IT background and over 15 years’ experience in marketing. Kimberlie is specialises in website development, search engine optimisation, E-Commerce and content marketing.
Connect with Rochelle and Kimberlie through the Hub here.
