How do you recover when your business collapses? This is the challenge successful global entrepreneur, Jodie Fox, co-founder of online shoe company Shoes of Prey, found herself navigating when her business folded in 2018 when it failed to meet the anticipated mass-market appeal.

Please join Gen Collective for our 4th annual International Women’s Day Luncheon with Jodie at Merewether Surfhouse where she will share insights into her career journey with Shoes of Prey

Event Details:

Date: Friday 12th March 

Time: 12.30pm - 2.45pm (formalities to begin at 1.00pm) 

Venue: Merewether Surfhouse Level 2 Function centre. Henderson Parade, Merewether.

Tickets:
$95 | for Gen Collective members (member discount code emailed separately)

$105 | for non-members 

$950 | for a table of 10

Sales close midnight Friday 6th March or until sold out.

Ticket inclusions: 2-course sit down meal, complimentary glass of champagne on arrival, and tea and coffee. Additional drinks can be purchased from the bar throughout the event.

Seating: Seating will be allocated in order of booking. If you wish to sit together we recommend booking as a table of 10 to guarantee it.

Meet Jodie

Fashion, Tech, Business & Real Conversations

Over 10 years, Jodie Fox built a fashion technology empire that captured the world’s imagination and attention. Shoes of Prey raised AUD$37M, delivered shoes to more than 100 countries a month, and even built a factory in China. She heartbreakingly closed the business in March 2018, after-sales growth didn’t match the pace needed for further investment. 

Jodie has inspired an entire generation of women to turn their hand to bringing their idea to life. Her generosity in sharing hard-won lessons continued after the business closure, with the publishing of her book Reboot: Probably more than you ever wanted to know about starting a global business in November 2019.

Jodie’s honest, raw, gusty tone delivers crisp, actionable lessons from a place of humble experience, and highly engaging story sharing.

Supporting the Hunter Melanoma Foundation

Initially established in 1986 to provide moral and financial support to the Melanoma Unit, the Hunter Melanoma Foundation (HMF) is today one of the Hunter’s most recognisable education community organisations. Its goal is to prevent and support the cure of melanoma through education, awareness, research and treatment. It relies solely on donations, bequests, grants and fundraising activities to support these objectives. 

Being a charity partner for Gen Collective’s International Women’s Day will allow Hunter Melanoma Foundation (HMF) to continue the work we do in the local community around running education programs about the importance of sun safety and early detection of melanoma through regular skin checks. One person dies every five hours from melanoma but if detected early has around a 95% cure rate. This is why HMF is grateful to have the support of Gen Collective in being able to continue their mission of early detection and protection of melanoma.

Thank you to our event partners